How Verification Works
Our verification system ensures buyers can trust that they're purchasing genuine handmade goods. Here's exactly what you need to get verified.
What "Handmade" Means to Us
We verify that you personally create or significantly transform your products. This includes:
What IS Handmade
- Items you create from raw materials by hand
- Products you design and assemble yourself
- Vintage items you curate and restore
- Items made by you with power tools you operate
- Products made with your small team (under 20 people)
X What is NOT Handmade
- Mass-produced items from manufacturers
- Dropshipped products
- Items where you only add a logo or label
- Factory-made goods with minimal customization
- Print-on-demand without original artwork
Choose Your Verification Tier
Each tier has different requirements and benefits. Choose the level that matches your business.
Basic Verified
Entry-level verification for new sellers who want to establish trust.
- Verified badge on your shop
- Priority customer support
- Access to seller analytics
Artisan
For established makers who want to stand out with proven authenticity.
- All Basic benefits
- Prominent "Artisan Verified" badge
- Boosted visibility in search results
- Access to Craftly Artisan community
- Featured in curated collections
Master Craftsman
The highest level of verification for professional artisans.
- All Artisan benefits
- Premium "Master Craftsman" badge
- Reduced transaction fees (5.5% vs 6.5%)
- Featured in marketing campaigns
- Direct line to our seller success team
- Invitation to exclusive seller events
Basic Verified Requirements
Required for all verification tiers
Identity Verification
Government-issued ID (passport, driver's license, or national ID card) to confirm you are who you say you are.
Handmade Commitment Agreement
A signed digital agreement stating that all items you sell are handmade by you or your small team (not mass-produced or dropshipped).
Craft Description
A 200+ word description of your craft, including what you make, techniques you use, and your crafting background.
Artisan Requirements
In addition to Basic requirements + 10 sales or 3 months on platform
Workspace Photos (3-5 photos)
- Your primary workspace/studio setup
- Tools and equipment you use
- Materials storage area
- Work-in-progress items on your workspace
Process Video (2-5 minutes)
- You actively creating one of your products
- Your face visible at some point to verify identity
- Clear view of the techniques and tools you use
- Narration explaining your process (optional but encouraged)
Materials Documentation
- Photos of raw materials you use
- Receipts or invoices from suppliers (if applicable)
- Explanation of where you source materials
Tips for Your Process Video
Do:
- Film in good lighting (natural light is best)
- Show your hands working on the item
- Include a brief face-on introduction
- Explain what you're doing as you go
Avoid:
- Blurry or dark footage
- Background music that drowns your voice
- Videos shorter than 2 minutes
- Pre-recorded or stock footage
Master Craftsman Requirements
In addition to Artisan requirements + 50 sales and 4.5+ star rating
Live Video Verification Call (15-30 minutes)
- Scheduled video call with our verification team
- Live demonstration of your craft
- Tour of your workspace
- Q&A about your process and techniques
Portfolio Review
- At least 20 photos of completed works
- Customer testimonials or reviews
- Any certifications, awards, or recognition
- Press mentions or features (if applicable)
What to Expect
Here's the typical timeline for the verification process.
Submit Application
Complete the verification form in your seller dashboard and upload all required documentation.
Takes about 30-60 minutes
Initial Review
Our team reviews your submission for completeness. We may request additional information via email.
2-3 business days
Verification Review
A dedicated verification specialist reviews your process video, photos, and documentation.
3-5 business days
Decision & Badge
You'll receive an email with the decision. If approved, your verification badge appears immediately on your shop.
Total: 5-7 business days
Frequently Asked Questions
What if my application is denied?
You'll receive specific feedback on why your application wasn't approved and what you can do to reapply. You can submit a new application after 30 days.
Do I need to renew my verification?
Yes, verification is valid for 12 months. Renewal is simpler than initial verification—just confirm your information is still accurate and submit a brief update video.
Can I sell without being verified?
Yes, you can sell on Craftly without verification. However, verified sellers typically see 40% more sales due to increased buyer trust.
What happens if I'm caught misrepresenting my products?
Sellers who claim items are handmade when they're not will have their verification revoked and may face account suspension. We take authenticity seriously.